Shruti Jain – Founder & Editor-in-Chief, Style Destino
India & UAE’s First Vegan and Sustainable Lifestyle Blogger

Hi, I’m Shruti – the founder and editor-in-chief of Style Destino, a platform I launched in 2011 to prove that fashion can be both conscious and chic. At a time when vegan and ethical fashion was seen as dull or difficult, I set out to challenge that narrative — and Style Destino was born.

As the first vegan and sustainable lifestyle blogger from India and the UAE, I’ve spent over a decade championing mindful living — combining compassion with style, wellness with luxury, and ethics with aesthetics.

Through Style Destino, I share my journey in living a cruelty-free, plant-powered lifestyle — from ethical fashion and clean beauty to vegan recipes and conscious travel. I spotlight brands that are driving positive change, raise awareness on sustainable living, and inspire thousands to choose better — every single day.

A Bit About Me

Indian by roots, educated in the UK, and based in Dubai for over a decade, I bring a global perspective to the ethical lifestyle space. While I hold a Master’s in Finance and Investments from Nottingham University, my true calling lies in fashion with compassion, purposeful living, and mindful exploration.

I’ve travelled to over 40 countries, but I don't just travel — I travel consciously. Whether it’s staying in eco-luxury hotels, discovering vegan restaurants in remote corners of the world, or supporting local ethical artisans, every journey is guided by intention.

From the streets of Copenhagen to the souks of Marrakech, I share stories, city guides, and travel tips to help others explore the world beautifully and responsibly — without leaving their values behind. I make it a point to only dine at plant-based or pure vegetarian restaurants — supporting kitchens that are free from meat or fish — and inspire others to do the same.

Through these journeys, I not only share what I learn, but also discover incredible changemakers and cultures that fuel my passion further. I believe conscious travel is a powerful form of activism, and I aim to make every trip count — by inspiring, and being inspired.

More Than a Blog — A Mission

I believe being an influencer comes with a responsibility. It’s not about perfection — it’s about intention. I use my voice to advocate for fashion that doesn’t exploit, food that doesn’t harm, and choices that don’t cost the planet.

We live in a time of abundance — ethical, beautiful, high-performing alternatives are everywhere. Choosing otherwise is no longer a limitation — it’s a conscious decision. And through Style Destino, I encourage others to choose wisely, live kindly, and wear compassion with confidence.

Yes, you can look fabulous in Veerah stilettos, carry a Stella McCartney vegan handbag, swipe on Axiology lipstick, and know that your choices are aligned with your values.

Beyond the Blog

In 2020, I founded FAETH — a platform dedicated to Conscious Living. Through FAETH, I host talks, festivals, and curated events that bring together thought leaders, brands, and changemakers to explore ethical fashion, sustainable wellness, and plant-based living.

I’ve styled and appeared on the U.S.-based vegan TV show Plant-Based by Nafsika, and regularly speak at global events focused on sustainability, ethical fashion, and wellness.

Wherever I go, whatever I do — my goal is simple: to inspire mindful living in a modern world, and to prove that compassion is always in style.

My mantra:

Be a better version of yourself everyday!

I would love to hear how I can help you change the fashion world for the better! Please get in touch here.

Featured in:
Times of India, Business World, Cosmopolitan, Khaleej Times, The Oxygen Project, Goshopia, Fashion Monitor, Savant Magazine, and more.


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