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Here I am talking about summer bags (from Fastrack) and you are wondering, summer is long gone. But my oh my, does summer ever end? (at least it never does in Mumbai)
Now even if you're not a big timer TV viewer, you couldn't have possibly missed the uber-cool Fastrack TV advertisement (featuring their summer handbag), where you spot this young hot college gal waking to an alarm in boy's hostel, hurriedly grabbing her stripey bag and getting dressed en route while crossing the lawns and jumping through the wall. The ad ends with: ‘Wanna move on? Blame Fastrack’. I absolutely loved it and its fab music (btw if you're wondering the Fastrack ad is playing the no. Short Skirt Long Jacket by Cake).
Young, fun and carefree the summer bags ad of Fastrack definitely hits a chord with the young generation, and it even tickled my inquisitive bone to check out how these bags are after all. They sure looked interesting on screen.
And finally, the two bags from their collection landed on my lap (literally). A stripey tote and a colourful hobo bag - the two key styles around which Fastrack Summer collection revolves (they come in different permutation combination of colours and stripes). I am turning into an ace photographer and before you are mistaken let me tell you the pictures below are my click (I can see a scowl on my photographer buddy) .....
The hobo, is a hobo with a hobo-ish shape, but too slouchy. Enough to carry regular handbag essentials (not the notebooks like the tote did). With the embroidered fast track logo on the front, internal zip pocket, and zip closing on top this canvas hobo can be carried with the summer beachy look.
Now even if you're not a big timer TV viewer, you couldn't have possibly missed the uber-cool Fastrack TV advertisement (featuring their summer handbag), where you spot this young hot college gal waking to an alarm in boy's hostel, hurriedly grabbing her stripey bag and getting dressed en route while crossing the lawns and jumping through the wall. The ad ends with: ‘Wanna move on? Blame Fastrack’. I absolutely loved it and its fab music (btw if you're wondering the Fastrack ad is playing the no. Short Skirt Long Jacket by Cake).
Young, fun and carefree the summer bags ad of Fastrack definitely hits a chord with the young generation, and it even tickled my inquisitive bone to check out how these bags are after all. They sure looked interesting on screen.
And finally, the two bags from their collection landed on my lap (literally). A stripey tote and a colourful hobo bag - the two key styles around which Fastrack Summer collection revolves (they come in different permutation combination of colours and stripes). I am turning into an ace photographer and before you are mistaken let me tell you the pictures below are my click (I can see a scowl on my photographer buddy) .....
It's great to see a collection staying true to its vision - Fastrack Summer bags are all about bright colours and nautical stripes that shout out SUMMER loud and come in cotton canvas. The collection perfectly targets the college students and beach bums - because there's absolutely no other place I would want to be seen carrying this along considering the fabric, style and quality.
The tote is extremely roomy - it can really hold a mass of clutter (and a huge mass for that)... In fact, the size of it got me thinking that even the petite me can curl up and roll in the bag to perfection. Weird. Ok no kidding this tote indeed is roomy that you can stack a couple of big notebooks, a fancy looking camera, house and car keys, all that makeup junk (am thinking gloss, comb, compact, tissues, mini perfume, face mist, tweezer, YSL touche eclat and a lipstick), wallet, phone, pens. And then some mint, on the rare occasion, a pair of extra flip flops, a bottle of water tuck in the outer pocket and it will still probably have some space to curl me in. That does not guarantee your shoulder's health and how long the bag will last, but it sure can do all this accommodating. Caveat Emptor: fill it up at your own risk as the design of the bag will lead to excess rummaging when all that clutter is stacked in it (think Indian jhola? but cooler and better looking).
The hobo, is a hobo with a hobo-ish shape, but too slouchy. Enough to carry regular handbag essentials (not the notebooks like the tote did). With the embroidered fast track logo on the front, internal zip pocket, and zip closing on top this canvas hobo can be carried with the summer beachy look.
Final Verdict: Finally I summon you to tell that Fastrack has definitely done an awesome job with their marketing - TV and print both are so tempting that they almost seduce you to hit a BUY button on these bags or atleast check them out once. Unlike the Lavie adverts that bombarded on the TV few weeks back, featuring Kareena Kapoor. I didn't even like the bags in those ads on television, God alone knows how would they look in-person..... only if bag was a person. Know what I mean? No? This is awkward.
Ok I lost track, back to the bag and not the ad.
True, unbiased, final verdict on Fastrack bag (on a serious note....no pun) - The colours are cool and the bags certainly have the summer vibe. But quality-price arithmetic is holding me back (the bags retail at Rs 1595-1695). What I love most about these bags are they are vegan - free from any leather or animal cruelty. Canvas quality is poor, the quality of bag fittings (like zip) need real upgradation, the mobile pocket looks unshapely (like it's been forced to be placed where and how it is placed).
The young urban college crowd is price sensitive and the bags have serious competition from the myriad street shopping stores that offer similar styles (and quality, maybe not as good but match-able). So if you're charging a premium, you ought to deliver better. Certainly the magic of marketing works, so does the brand name. And Fastrack has certainly gained popularity in a short span.
I pulled images of hobos and totes in happy colours, and classic stripes photographed below from Fastrack.in for you.
Now, tell me what do you think? Have you checked these bag out yet? Which is your favorite? Least?
Note: This is a sponsored post, the product was free but the opinions expressed are unbiased and my own.
Note: This is a sponsored post, the product was free but the opinions expressed are unbiased and my own.
I truly agree with your feedback and great review !!
ReplyDelete❤ StylishByNature.com
awwww am loving the pink bag,, looks gr888888
ReplyDeleteAs for the concept of the ad in general, hmmmm am not in consensus of having cool ads that give wrong message and make immoral look fun. A young girl waking up with a guy in his hostel room, moving on .... it isn't fun. Sexualising young girl in the ad and sending a message that it's fun and ok to sleep around is not right. Especially surprised that such ads are coming from a brand like Tata that is regarded high in values and morals and integrity.
There can be several other plots that the youth can relate to, that wouldn't send wrong messages and be against the culture of our country.
bags r nice, i got it as a gift for my younger sis and all her friends liked it
lovely pics!
ReplyDeleteI always have a special liking towards fastrack bags,since the time i saw the advertisement with the bikini model and pink bag,i wanted that bag since then.They are always great investment.Thanks for ur comment dear !If u want we can follow each other ?
ReplyDelete✿thefashionflite
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wow!! nice post,have followed u how about u follow me back.
ReplyDeletehref=" http://genevievemarak.blogspot.in/">Color Me Bold
Personally, I feel the girl is rather too young, which makes the ad a bit icky. You have to wonder a little about the people who made it.
ReplyDeleteDear Shovonc,
DeleteSteve here from the Customer Relations team. Always here to help!
Thanks for bringing out your concern. We apologize for any embarrassment you have faced.
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These days advertising is intended to raise a controversy. That helps in getting the eyeballs as well as in sales. Free publicity.
ReplyDeleteDear Sabyasachi Patra,
DeleteSteve here from the Customer Relations team. Always here to help!
Thanks for bringing out your concern. We apologize for any embarrassment you have faced.
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Great Review... I love fastrack's Stiped bags a lot. Especially the colourful ones. They are so chic.
ReplyDeleteDear Kavita Sahu,
DeleteSteve here from the Customer Relations team.
We truly appreciate your comment; building raving fans and brand ambassadors out of all our customers is our mission.
We take pride in our customers, customer satisfaction is our main goal and we go extra mile to ensure our customers are happy.
Request you to continue your Love for our brand.
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I love these bags. Striped one is my favorite. Actually I have something similar to the blue one from Pepe Jeans.
ReplyDeleteDear Saru Singhal,
DeleteSteve here from the Customer Relations team.
We truly appreciate your comment; building raving fans and brand ambassadors out of all our customers is our mission.
We take pride in our customers, customer satisfaction is our main goal and we go extra mile to ensure our customers are happy.
Request you to continue your Love for our brand.
Sincerely,
Steve
wow... i luv the colors of the bag, thy r so convinient and easy to carry as well... Handy fr all purposes ... N regarding the ad, obviously thy've to do something to create a catch, else how will the gals be attrcted to these bags when they ve thousands of other such options ??? Its just a mrketing gimmick and they've fared well on that
ReplyDeleteDear Swati,
DeleteSteve here from the Customer Relations team.
We truly appreciate your comment; building raving fans and brand ambassadors out of all our customers is our mission.
We take pride in our customers, customer satisfaction is our main goal and we go extra mile to ensure our customers are happy.
Request you to continue your Love for our brand.
Sincerely,
Steve
wow... i luv the colors of the bag, thy r so convinient and easy to carry as well... Handy fr all purposes ... N regarding the ad, obviously thy've to do something to create a catch, else how will the gals be attrcted to these bags when they ve thousands of other such options ??? Its just a mrketing gimmick and they've fared well on that
ReplyDeletei liked the blue one. great for swimming pool but expensive for my pocket. u have a great blog as well. ^_^
ReplyDeletewww.crazypoplock.com
I also loved this ad and it got me thinking to buy one too!!
ReplyDeletegood review and now i will definitely pick one!!
http://sushmita-smile.blogspot.in/
I Loved your striped hobo and the other pinky ones too! looks casual n chic.
ReplyDeletexoxo...
Tanya
http://www.dazzleandsizzle.com/
Dear Tanya VS,
DeleteSteve here from the Customer Relations team.
We truly appreciate your comment; building raving fans and brand ambassadors out of all our customers is our mission.
We take pride in our customers, customer satisfaction is our main goal and we go extra mile to ensure our customers are happy.
Request you to continue your Love for our brand.
Sincerely,
Steve
very tantalizing products indeed and a very stylish presentation :))
ReplyDeleteSUCH ADS GIVE OUT WRONG SIGNALS.
ReplyDeleteDear Indu Chibber,
DeleteSteve here from the Customer Relations team. Always here to help!
Thanks for bringing out your concern. We apologize for any embarrassment you have faced.
We will consider your request & take necessary steps if required. In case you wish to talk with our Care team, please call on 1800-266-0123.
Sincerely,
Steve
haha..well said lady, only a mumbaikar knows that the city has only one season - SUMMER! :D
ReplyDeletei didnt knw fasttrack made bags too, nice! i love the striped n hot pink, my fav :)
~ashy
thezingofmylife.blogspot.com
The pink one looks nice!!! love it xxx
ReplyDeleteWOW! Lov the bags! Great Post :) So chic
ReplyDeletelove
http://www.meghasarin.blogspot.com
Such fun beach/summer bag!! Hope you are having a wonderful day!
ReplyDelete-Jyoti
Style-Delights Blog
Style-Delights on Bloglovin
such cool bags!
ReplyDeleteThank you for stopping by my blog and for your lovely comment :) wud u like to follow each other? Let me know!
Maybe you have time see my New post- Prodigy RED
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Akanksha
I just found your blog and I think it is amazing.I will come again for sure If you want we could follow each other? If you want just follow me and send me your link on lavieenrose.blog8@gmail.com and I will follow you immediately
ReplyDeletehttp://liliemarlen.blogspot.com/
These are some nice beach bags! Definitely useful for the beach =D I like the blue one =)
ReplyDeletehttp://diva-in-me.blogspot.com
Dear Dive In Me,
DeleteSteve here from the Customer Relations team.
We truly appreciate your comment; building raving fans and brand ambassadors out of all our customers is our mission.
We take pride in our customers, customer satisfaction is our main goal and we go extra mile to ensure our customers are happy.
Request you to continue your Love for our brand.
Sincerely,
Steve
Hey,
ReplyDeleteI agree this ad is cute but I do not like the other
one where the girl keeps her hands on a guys thigh
because of her fast track watch ~
It sends wrong msg to young girls, I feel.
But yes fast track is trendy brand :)
Dear Ghazala Hossain,
DeleteSteve here from the Customer Relations team. Always here to help!
Thanks for bringing out your concern. We apologize for any embarrassment you have faced.
We will consider your request & take necessary steps if required. In case you wish to talk with our Care team, please call on 1800-266-0123.
Sincerely,
Steve
such cute summer bags
ReplyDeletehii! thanks for stopping by my blog and for your kind words! the bags in your post are very cute :) i'm following you on gfc now
ReplyDeletewww.dailydisguise.com
Love those bag..very summer loving:)....your blog is cute and Follow you through GFC. Thanks for stopping by my blog, and if you can follow me through facebook, I will be super happy.
ReplyDeleteHave a great weekend:)
EDGYMIX-TRAVEL FOR FASHION
EDGYMIX-Facebook
Love those tote and the look is so summery fresh!!
ReplyDeleteCheck out my new post here Denim +Polka Dots!!
Love your blog, do you mind following each other?
ReplyDeleteGreat Blog. Great Bags too - loved the grey and pink ones
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